*On-campus format will require some online classes for degree completion.
Lindenwood’s Bachelor of Science in Social Media Marketing is specifically designed to put you at the forefront of content creation and digital marketing. From day one, you’ll get hands-on experience crafting compelling content—visual, written, and multimedia—designed for real-world social media platforms and campaigns. You’ll learn how to not only create but also analyze and optimize content to engage audiences and drive results. With a focus on collaboration and industry connections, you’ll develop the tools to become a digital storyteller, content strategist, or social media marketer.
The content creation industry is rapidly growing and changing how we communicate, do business, and entertain. It’s estimated there are 50 million creators generating content for five billion social media users worldwide. In fact, the 50 most successful creators across Instagram, TikTok, and YouTube earned an estimated $853 million in 2025, an 18% jump from 2024’s record year. According to Deloitte, the creator economy is now projected to be worth $250 billion. What does this all mean? The content creator economy is rapidly becoming a major force and Lindenwood’s Bachelor of Science in Social Media Marketing will give you the skills you need to be successful. You’ll learn to harness creative tools to craft compelling video, graphics, and other media.
Digital marketing is now essential for modern businesses, as consumers spend more and more time online. It connects brands with their target audiences through customized, data-informed campaigns that deliver unmatched reach and accuracy. With Lindenwood’s Bachelor of Science in Social Media Marketing, you’ll learn what it takes to make it in digital marketing: search engine optimization, A.I. tools, data analysis, platform-specific strategies, and more. Not only will you collaborate with industry to put these concepts to the test, but you’ll gain the skills to promote your own brand.
Lindenwood’s Bachelor of Science in Social Media Marketing will prepare you for the wide range of positions available in the industry: Content Creator, Social Media Manager, Social Media Strategist, and Community Manager - as well as jobs that haven’t even been created yet. You’ll be able to leverage your expertise and portfolio to find work at everything from a local nonprofit to a major corporation to your own brand. With the durable power skills gained in this program, you will be prepared for any future.
Of graduates surveyed, 100% are employed and/or continuing education.